WAH Soho is Open and It’s Lit!

Undoubtedly the best nail salon in London.

In May I was at WAH Dalston with a bunch of dope creatives, designers and the Queen of the Empire herself, Sharmadean Reid, talking about this incredible WAH Soho store. And now it’s finally here and it’s lit!


Background story… Sharmadean is the beauty boss who got an MBE behind her name because like 10 years ago she set out to create a nail salon (beauty experience) better than your average and once again she’s taken this shit to another mother fucking level. In short, WAH took nail art mainstream with incredible art in an incredible space and even more incredible people.

This WAH Soho spot is now the permanent WAH flagship and it’s a living breathing embodiment of bad and boujie culture and we live for it.

DVTK created a Virtual Reality experience that lets you try on nails before you get them done. There’s a super dope selfie wall. Speakers in the store mean there’s no way the space won’t be full of life. Massive sexy ass screens with stimulating visuals. WAH girls making sure your nails exceed standard definitions of fleeky. And… The mirror in the toilet is fucking wavy.

I’ve been stalking Sharmadean on social (@Twitter, @Instagram) and I’ve seen the incredible amount of effort, thought, time, sweat and consideration that’s been put into this space. I swear to God, I was centimetres from tears because WAH Soho everything and I cannot stress this enough.

Guess where we’ll be hosting our world domination meetings.💅🏾👑

iPhone 7 Plus Snaps.

WAH Screen

image1Sharmadean and Colette IMG_5127


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