Knots & Vibes, the Conscious Crochet Brand

Introducing Knots & Vibes, the brand you need to get all your crochet goodies from! We caught up with the brand founder Luci to talk inspo, career advice and social advocacy.

What is Knots and Vibes?

Knots & Vibes is a hand-made crochet clothing label based in London, U.K (although we spend a lot of time in Jamaica too!)

“I’d love to be able to contribute in giving women some independence so they can provide for themselves- so the long term goal is to train up some girls/women in Jamaica who will eventually be paid to produce the collections.”

What inspired you to start?

I loved some of the crochet pieces I’d seen in Jamaica and online – my Mum used to crochet years ago (she now knits) and I asked her to teach me the basics! After many hours of determination and practice, I got to the point where people were asking to buy my pieces so I decided to launch a brand.

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What’s the big vision with the platform?

Eventually I would love to have the pieces produced by hand in Jamaica. Having spent a lot of time there Jamaican issues are very close to my heart, and one thing that has stuck out is women having to rely on men/boyfriends financially. Sometimes they’re stuck in abusive relationships or begin relationships they wouldn’t otherwise want to be in – just so they can pay their bills and survive. I’d love to be able to contribute in giving women some independence so they can provide for themselves- so the long term goal is to train up some girls/women in Jamaica who will eventually be paid to produce the collections.

“Remember when you start a business it has to come from a love and passion for what you’re doing – in fashion especially you’re unlikely to make big bucks quickly.”

What advice would you give to other young hustlers starting a business?

You have to be prepared to sacrifice! Remember when you start a business it has to come from a love and passion for what you’re doing – in fashion especially you’re unlikely to make big bucks quickly. When you’re building a brand a lot of what you make is invested back in to the business so it all takes time. If you don’t have passion you will lose motivation quickly. Also you need to have a strong work ethic – when you start a business most of us don’t have a pot of money to live off so we are still working our day/night jobs alongside to make ends meet.

What’s been the hardest part of your journey so far?

Probably the times when I have to make tough decisions about whether to work or have a social life. There have been times where I’ve made plans but when it comes down to it there is too much work to do! There is a lot to juggle at once including producing orders from the site, planning shoots, press loans & pr exposure, logistical things like shipping and at the moment we have a collaboration with UK leading vintage brand Blitz London (now in Topshop Oxford Circus) so there’s a lot of production needed for that. As everything is hand-made it takes hours and hours – there’s no shortcuts there. We launched 1 year ago so still in the early stages, hopefully one day it will get easier!

How can we help/support/get involved?

Firstly by being a customer! It’s easy to get sucked into buying cheap from the big sweat-shop produced brands but by buying from us you’re helping to build a dream! Always support small businesses when you can. Also, we love collaborating with photographers, models and other creatives in London or Jamaica so feel free to get in touch!

Click here to follow Luci Wildden, the brand CEO
Click here to buy.
Click here to follow Knots and Vibes on Instaa!

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Words by Luci Wilden. Interview conducted by RONIEBOND.COM
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